VOLKSWAGEN GRAND PRIX AWARDS
Volkswagen South Africa
To conceptualise a unique high-tech experience for VW's Grand Prix Awards Ceremony; an annual internal event for VW Dealers.
To create a unique opportunity for motorcycle riders to salute the iconic BMW Motorrad brand and lifestyle experience.
Objectives and Strategy
Our main objective on this glittering gala event was to "make magic happen," and to do this we took our inspiration from world renowned magician Dynamo.
We pulled out all the stops from a technical innovation point of view and brought in super entertainment to dazzle the attendees.
- With magic on our agenda, we took it to the next level and made a car appear! Like magic!
- But that's not all that wowed the crowd. Engaging emcees, fabulous entertainment provided by the Shoowop Shop and XXX (Emma to provide name) added flavour and kept the atmosphere upbeat and exciting.
- Taking the high-tech element of the brief to heart we brought Geo Mapping to every table and encompassed The Galleria's event hall in 270° screens filled with riveting graphics and video.
- This triumphant event definitely revved everyone's motors and made a lasting impact.