To transform the picturesque town of Clarens into a hub of adrenaline and adventure, attracting motorcycle enthusiasts of all makes and models for the Motorrad Days music and motorcycle festival.
To create a unique opportunity for motorcycle riders to salute the iconic BMW Motorrad brand and lifestyle experience.
We wanted to ensure that the event had a real festival atmosphere with the hum of BMW motorcycle engines setting the scene.
In putting together an event of this nature, the biggest Clarens had seen at that point, we needed to be sensitive to the community. Stakeholder buy-in was key here but we can be very convincing and worked hard to prove our consideration for the beautiful surroundings.