Global Citizen

Global Citizen is a movement of engaged citizens who are using their collective voice to end extreme poverty by 2030. We were tasked with creating the largest music festival in Africa to date. The theme, celebrating Nelson Mandela's centenary.

In hosting both local and international artists we would help Global Citizen in raising awareness of multiple, pressing societal issues including poverty, health and education. The idea is that Global Citizens take action on these issues and earn rewards for their actions. In this case tickets to the festival. Fans acquired tickets through a point system that would quantify acts of civic engagement.

Incentivising this action, there'd be big-name drawcards like Beyoncé, Jay-Z, Cassper Nyovest, D'Banj, Ed Sheeran, Eddie Vedder, Femi Kuti, Pharrell Williams and Chris Martin, Sho Madjozi, Tiwa Savage, Usher, Wizkid, celebrities and dignitaries from around the globe.

Our objective was to create a world-class festival that ran like a well-oiled machine; to facilitate an enormous crew, artists, celebrities, dignitaries and thousands of attendees. Our strategic approach was to work with the best team of local suppliers in conjunction with international crews to achieve success.

• A 60m x 30m stage built at the FNB Stadium with 15 talented artists, such as Chris Martin, Pharrell Williams, Ed Sheeran, Black Coffee, Sho Madjozi and of course Beyoncé and Jay-Z to name a few, all coming together with numerous dignitaries, celebrities and influencers
• Over 5.6M actions and commitments were made which will ultimately affect the lives of around 121M people
• Mandela 100 raised over R104B
• Global Citizen Festival: Mandela 100 set a historic stage for not only donor countries but also for African countries standing up for his hope for the future, making sure that Africa was standing up and getting its voice heard.
• The livestream garnered 27 000 000 views around the globe
• An unforgettable festival with star power the likes of which had yet to be seen in South Africa.

• 6000m² backstage villages were built
• Over 5.6M actions and commitments were made which will ultimately affect the lives of around 121M people
• A total of 20 216 meals were served up by our combined caterers behind the scenes.
• 64 440 drinks kept us hydrated
• Half a ton/500kg of ice kept us cool – 380kg of was used over the event weekend to refill cooler boxes only
• We used 28 205ℓ of fuel on site between 16 November and 3 December.
• Cable runs of nearly 11km.
• 150 devices deployed.
• 2 terabytes of data used.