VW Grand Prix Awards

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Event

Date

May 2018

Venue

The Galleria, Johannesburg

Client

Volkswagen South Africa

● Section 01 / The Brief

The Brief.

In May 2018, Volkswagen South Africa Sought To Create A Unique, High-Tech Experience For Its Annual Grand Prix Awards Ceremony At The Galleria In Johannesburg.

Working with One-eyed Jack, the goal was to craft a memorable and magical event for VW dealers — one that elevated a corporate awards ceremony into a true brand moment.

● Section 02 / Approach

Objectives & Strategy.

The core objective was to "make magic happen," inspired by the famous magician Dynamo. The strategy focused on incorporating advanced technical innovation and engaging entertainment.

01Concept development and creative roll-out.
02Venue management, décor and catering.
03Staffing, guest speakers and entertainment.
04Car displays, staging, AV, sound and lighting.
05Logistics across the full ceremony footprint.

● Section 03 / Outcome

The Results.

01
A "magical" car reveal was executed, creating a stunning visual moment for attendees.
02
Entertainment was a major highlight — comedians Nik Rabinowitz and Lalla Hirayama as emcees, performances by Shoowop Shop and Swing City, and mentalist Gilan Gork as guest speaker.
03
High-tech elements were integrated throughout the venue: Geo Mapping was used on every table, and the event hall was surrounded by 270° screens displaying dynamic graphics and video.

● In Closing

Meredith Kelly, head of marketing for Volkswagen South Africa, praised the collaboration:

“One-Eyed Jack And Mushroom Productions Did A Fantastic Job. Their Constant Energy, Great Communication, Passion And Attention To Detail Really Showed. They Were Both Excellent Events And Certainly Did The Brand Justice.”

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