Global Citizen · Mandela 100

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Event

Global Citizen Festival: Mandela 100

Date

2 December 2018

Venue

FNB Stadium, Johannesburg

Client

Global Citizen

● Section 01 / The Brief

The Brief.

Global Citizen Is A Movement Dedicated To Ending Extreme Poverty By 2030. The Objective Of This Event Was To Create The Largest Music Festival In Africa To Date, Honoring The Centenary Of Nelson Mandela.

The festival's model rewarded acts of civic engagement with tickets, using a point system to quantify "actions" taken by "Global Citizens." The brief called for a stadium-scale broadcast event that placed African voices and African artistry on a truly global stage.

● Section 02 / Approach

Objectives & Strategy.

The festival aimed to raise awareness for crucial societal issues like poverty, health, and education. To incentivise action, a star-studded lineup of local and international artists and speakers was assembled.

Mushroom Productions worked with a world-class team of local and international suppliers to create a seamless and impactful festival experience for a massive crew, artists, dignitaries, and tens of thousands of attendees.

01Artists included Beyoncé, Jay-Z, Cassper Nyovest, D'Banj, Usher, Ed Sheeran, Eddie Vedder, Femi Kuti, Pharrell Williams, Chris Martin, Sho Madjozi, Tiwa Savage, Wizkid, and Black Coffee.
02Speakers and ambassadors included Oprah, Sir Bob Geldof, Trevor Noah, Naomi Campbell, Dave Chappelle, Bonang Matheba, Nomzamo Mbatha, Gayle King, Tyler Perry, and Forest Whitaker.
03Designed and built a 60m × 30m stage at FNB Stadium for stadium-scale international broadcast.
04Built 6,000m² of backstage villages to host artists, dignitaries, broadcast partners and crew.
05Coordinated catering, hydration, cooling, fuel, infrastructure and technology across a 17-day site footprint.

● Section 03 / Outcome

The Results.

01
Impact: The campaign generated over 5.6 million actions and commitments, which will ultimately affect the lives of around 121 million people.
02
Funding: The Mandela 100 campaign raised over R104 billion (approximately $7.2 billion) in commitments.
03
Historic Significance: African countries and leaders stood up to make their voices heard on the global stage, with major commitments toward the UN's Global Goals.
04
Reach: The livestream garnered over 27 million views around the globe.
05
Attendance: The event attracted over 70,000 Global Citizens to FNB Stadium.
06
Notable Performances: Beyoncé's set included a new arrangement of "Halo" featuring the Soweto Gospel and Mzansi Youth Choir, and a duet with Ed Sheeran on "Perfect." Usher joined Pharrell Williams on stage, and Pharrell also performed with Beyoncé and Jay-Z.
07
Operations: 20,216 meals served backstage, 64,440 water and soft drinks consumed, 500kg of ice used, 28,205 litres of fuel, nearly 11km of cable, 150 devices deployed and 2 terabytes of data used.

● In Closing

Mandela 100 set a new benchmark for what is possible on African soil — a festival that combined activism, broadcast excellence and headline performance at stadium scale, watched and acted upon by millions across the world.

● Gallery