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The Blog · Notes From The Floor

Insight From
Africa's Production Floor.

Strategy, Craft And Field Notes On Live Event, Broadcast And Brand Experience Production Across The Continent.

● Featured / Latest

Broadcast-quality corporate event production at the CTICC
Strategy12 June 2026· 9 Min Read

Live Streaming Vs Hybrid Events: Which Format Is Right For Your Brand?

Live streaming and hybrid events share technology but serve different purposes. A practical guide to choosing the format that fits your objective, audience and budget.

Read The Article

● More Reading

The Archive.

Cinematic automotive reveal staging with dramatic lighting and LED walls
Production · 12 June 2026

How To Plan A Successful Car Launch Event: A Production Guide

A practical, step-by-step guide to planning a world-class car launch event in South Africa — from reveal concept and venue selection to technical production, content capture, and rehearsal.

Corporate gala dinner production with purple lighting and banquet tables
Production · 12 June 2026

Corporate Gala Dinner Planning: A Step-By-Step Guide For Event Managers

A practical, step-by-step guide to planning a world-class corporate gala dinner — from defining objectives and budgeting to venue selection, technical production, and flawless execution.

Singer performing on stage at a large-scale music concert in South Africa with a massive crowd and dramatic production lighting
Production · 12 June 2026

Behind The Scenes: What It Takes To Produce A Large-Scale Music Concert

An inside look at large-scale concert production — from pre-production site surveys and artist technical riders to staging, sound, lighting, and the split-second cues that make 60,000-person shows feel effortless.

Volkswagen car launch LED tunnel activation by Mushroom Productions
Strategy · 12 June 2026

What Is A Brand Activation Event And Why Does Your Business Need One?

A practical guide to brand activation events: what they are, the formats available, what makes them successful, and why South Africa's leading brands invest in professional activation production.

Corporate event planning team working on laptops in a meeting
Production · 12 June 2026

How To Plan A Corporate Event

A complete corporate event planning checklist covering every critical stage from brief to event day — including budgeting, venue selection, technical production and risk management.

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